Post navigationYou can listen to each of the episodes through the blog or itunes, stitcher etc. What we like to do instead is yes, you can ask people to join a VIP club and then, you can offer discounts and member-only deals or whatever the case is, which is a better way to frame it than just get a discount, join the community type of thing. What kind of outcome are you looking for?
Bing Yahoo Google Amazone Wiki. Just on that is a lesson in itself in the sense that what I did was kind of an accident. What we do is have all of them not expanded. The levels of intrigue and secrecy run deep in the close-knit Tumdrum and District community.
The owner of ThriveCart as well, Josh. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business. The levels of intrigue and secrecy run deep in the close-knit Tumdrum and District community.
Perry Marshall and Leadpages. Just about that, there is this balancing act between the opt-in rate and the response rate from an email. Stephan Spencer is an SEO expert.
Discover Tools. We did another one for him which was a click funnel, click with this instead of code video, and various other people. Having a YouTube video on your website where you have the logo displayed in the corner because people will click on that and go to YouTube. Two buttons next to each other and one is the main call-to-action.
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Hostname: ip They enter in their email and the first time for the checklist to take them into the thank you page. Download a free sampler! You can have case studies, video testimonials, or written testimonials.
I love that. Thank you, Greg, and thank you, listeners, for your attention. Let the prospect, the visitor, be the hero.
Download a free sampler! If you think about in the eyes of your customer, they want to know what is in it for them. You could click on my YouTube video to start playing it and click on the YouTube logo that will take you to the version on youtube. The way we come up with all these things is when we design a website, we ask our clients to fill out our questionnaires, which is pretty painful, it has about 40 questions.
Thank you so much for having me, Stephan. I like the podcast. Thank you. I love doing it, I love sharing knowledge, and spreading Michaela may nackt and love. Thank you for helping me do that with Get Yourself Optimized site redesign that we launched this year.
I love your two podcasts, actually. Well done. For this show, we want to talk about branding and web design, how these integrate together, how to appear larger than life, how to convert like crazy, cut right to the chase, add massive value. What are some things that just make you cringe when you see them but you see them all the time? Unfortunately, I see a lot of people make the mistake of writing their own words on their website all about them.
People care about you, so why do that? We are this, we Www art of sex com that, we Sexuell misshandelt this, we do that.
They get to just shortcut that whole process. What would be some examples of things that you could incorporate to make your site really address both of those issues? If you think about in the eyes of your customer, they want to know what is in it for them. What you need to do is show how people had success from you helping them. Your business is their guide and your customer Www art of sex com the hero. There are a few different ways and it really just depends.
You might just have some impact metrics that quickly show a series of numbers, it might be websites that would design for instance, or 48, or a million followers on YouTube that makes the roll of impact metrics that quickly show the type of social proof that you have and the authority as you go further down the page. Really, you just want micro-commitments when somebody is on your page.
There might be a cold lead, a warm lead, or a hot lead. We can talk about that as well, different options. The stats and your YouTube Analytics will prove that out. As a user, you can see that people are not watching YouTube videos. I have a video on my homepage. You could click on my YouTube video to start playing it and click on the YouTube logo that will take you to the version on Www art of sex com.
The traffic to the site might be pretty respectable and yet, you might have just hundreds of views over a multi-year time period. Having a YouTube Www art of sex com on your website where you have the logo displayed in the corner because people will click on that and go to YouTube. They might be looking at the number of views but they might never come back. Right, so those social chiclets on the top that oftentimes show up on the top right-hand side of the screen on many websites, that is a leakage point.
You end up losing all these visitors you worked hard to land to get to your site, maybe through paid advertising and now, you send them off to the candy store.
Just kick them in the footer if anywhere. We do put social media links in the footer of every site that we design. A paid lander, your paid search, Facebook ads, a landing page. You strip a lot of other stuff besides just the social chiclets, right? We do indeed. So, top navigation is a big one. You want to remove all the links in the footer including social media and any other page but also, what you want to have is your privacy in the footer. I learned that from you.
A lot of small business owners can get a lot of information if they do the same or if you follow conversion experts. I learn from it. You want to stand on the shoulders of giants.
In fact, you mentioned just in passing something really critical. Earlier in this conversation, you mentioned you want to be the guide, not the hero. Let the prospect, the visitor, be the hero. That comes from another expert. Good stuff. Having the StoryBrand framework is a really good structure. One of those things is to make sure people have a really clear path, you have clarity, and you help them.
You have cold traffic, you have warm traffic, and hot traffic essentially. It depends on where those visitors are if they are hot, warm, or cold to what you need to offer them. You want to obviously have something for people that are hot to warm that obviously would want to hire you.
You have this free strategy for that. For the cold ones, you just want to offer free PDF download, just something in return for an email address. We like to ask the first name as well just because when you do send emails, you want to address people by their first name.
The fewer fields you ask for, the higher the conversions, generally speaking. Just about that, there is this balancing act between the opt-in rate and the response rate from an email. Totally and it does depend on the business. Really important to consider that. Back to the warm, cold, and hot, it might be a lead magnet for cold leads.
Send it to them via email to assure that Kostenlos behaarte frauen give you the right email address instead of a dodgy one. So, just keep delivering value. They could get that my blog post for this week has released or whatever. It is unique. For instance, I did not do for SEO stuff. I opted in for your Get Yourself Optimized. I like getting those Thursday Three. I have scienceofseo. I think those are all my SEO sites.
Of course, stephanspencer. The latest article I wrote for Search Engine Land is going to get posted there. You got such an array of things that you can offer that in your emails. Good point. We have a checklist, for instance. They enter in their email and the first time for the checklist to take them into the thank you page. It has a video and it has a button for another offer, which is a free webinar recording. From my point of view, you just want to keep offering something else and something else.
The eBook we send via email, but then they can go ahead and watch the video. Do you Sexchet a few minutes before sending that email goody to them? Or do you send it immediately? You gave me that tip recently when you review it. Yes, we need to do that. Any other suggestions from the book, Building A StoryBrand, besides being the guide instead of the hero? I love to hear another tidbit from you. In my mind, it all mashes into one.
A great example in the book is CarMax. Can I show you some details? Do you want to take it for a spin? I Www art of sex com started walking. They take all that away. I think very highly of Dr. It is a gamechanger. Greg, what are some of these principles and how do you apply them? From his book, Influence, there are really six principles.
What we like to do is inject them into every website that we design. Authority Solosex mann really just showing people in through your words and through your imagery as well that you are an authority.
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